It's using GHI's EM module on the back, so i wouldn't be surprised. Is it just me, or did just about everything he tried to show working... not?
Oh, I haven't noticed the GHI EM module on video but indeed this looks similar to FEZ components. Anyway, I think the software side of this might be interesting as well. I hope they will release the code as open source so we can get a good library of drivers for bunch of cool modules.